Nas CAR

[substitute]

The headline NASCAR looking to expand into the hip-hop lifestyle should be enough, but the press release itself takes it all the way. Pullquotes of note below:

• As for the messages and products in development specifically, Earnhardt said they will be dope because adidas "always keeps it clean."
  
  
• During the recent race weekend in Chicago, rapper and Chi-Town native Twista rolled to the club in a Red Bull painted NASCAR street ride to promote his new album Adrenaline Rush Oh-Seven which touts a NASCAR tie-in.
  
  
• Over the years, the sport's crossover into the urban demographic has been hit and miss, but today one could say it's "On and Poppin'."
  
  
• Team Red Bull driver Brian Vickers, who has made appearances on MTV's TRL, tried to do his thang with Bow Wow and throw up a paint scheme to promote the rapper's music, however, nothing panned out but the two are said to be buds and Bow Wow has since been to a few NASCAR races.

It's fresh and dope that they've discovered the 1985-era Run DMC Adidas phenomenon.

I hope they work their way forward to NWA soon!

Comments

[klikitak.livejournal.com]

NPR did a special last month on NASCAR targeting "lower-income hispanics". Looks like they are branching out- I can't wait for all the shitty tie-ins galore. I hope they get the same ad agency as the US Armed Forces!

[substitute.livejournal.com]

HEY ALL PINOY PINAY COME HAVE GOOD TIME AT NASCAR! FREE BALUT

[feisty-robot.livejournal.com]

TEQUILA Y NASCAR: PREPARA UNO!