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The headline NASCAR looking to expand into the hip-hop lifestyle should be enough, but the press release itself takes it all the way. Pullquotes of note below:

As for the messages and products in development specifically, Earnhardt said they will be dope because adidas "always keeps it clean."

During the recent race weekend in Chicago, rapper and Chi-Town native Twista rolled to the club in a Red Bull painted NASCAR street ride to promote his new album Adrenaline Rush Oh-Seven which touts a NASCAR tie-in.

Over the years, the sport's crossover into the urban demographic has been hit and miss, but today one could say it's "On and Poppin'."

Team Red Bull driver Brian Vickers, who has made appearances on MTV's TRL, tried to do his thang with Bow Wow and throw up a paint scheme to promote the rapper's music, however, nothing panned out but the two are said to be buds and Bow Wow has since been to a few NASCAR races.

It's fresh and dope that they've discovered the 1985-era Run DMC Adidas phenomenon.

I hope they work their way forward to NWA soon!