To everyone who has been delightedly posting about "Snakes On A Plane" for months now

[substitute]

This is the most successful "viral" marketing campaign since The Blair Witch Project. You bought the "internet rumor." You bought the "they wanted to change it but Samuel L. Jackson insisted on the title." You made your own media and distributed it. You posted about it on the Internet over and over and over.

Because you'll enjoy anything with a detached sense of superiority, you made yourselves part of the strategy. Because black people saying "motherfucker" is funny, and because cheesy horror movies that scare people inferior to you are funny, and because you've been neotenized by pop culture irony into being perpetually 12 years old, you got trolled into the street team for a midnight movie and made some Chads and Brads and Thads in shiny shirts very, very, rich.

You deserve the decoder ring, the glow-in-the-dark badge, and the build-it-yourself clubhouse now. You ate all four hundred boxes of Froot Loops.

Homage to springheel_jack for the phrase "consumer Stockholm Syndrome," which describes this phenomenon perfectly.

Comments

[chthonicsiren.livejournal.com]

THANK YOU

[hydrozoa.livejournal.com]

applause. expertly done.

[gordonzola.livejournal.com]

but Dude... SNAKES ON A PLANE!

[substitute.livejournal.com]

their in ur store eatin ur cheez

Cynicisms On A Internets

[threepunchstuff.livejournal.com]

Enough's enough! I've had it with this mothafuckin cynicism on this mothafuckin internet.

Listen up people! We need to put a barrier between ourselves and the cynicism!

I sing of Olaf glad and big...

[substitute.livejournal.com]

There is some shit I will not eat

[yoscott.livejournal.com]

The best part is.... it's not like some internet moron picked up on this independently and started the "virus" as they'd have you believe. Samuel L Jackson promoted this movie over a year ago on Conan O'Brien when he was there to promote another movie. He said he was lobbying to call the movie what it was... snakes... on a plane. Not some catchy title, just call the movie what it is since it will probably stink anyway. Now, knowing that Conan O'Brien is just an Entertainment show used for PR/Marketing, we can see it was a well calculated move. Now it's a shitty movie with a gimmick instead of just a shitty movie.

I love how the internet works in waves. The superiority complex of the "in-crowd" declaring whats cool is soon replaced with the superiority complex of the next "in-crowd" that declares that X fad is "like SO OVER AND DONE"

[ranai.livejournal.com]

Seeing that movie was the crowning achievement of my life, and everything I've ever done, led up to that night.

That glorious, liquor-drenched night.

[childlaborcheap.livejournal.com]

Wanna get married?

[substitute.livejournal.com]

Woohoo! Homebaked cookies for me!

[substitute.livejournal.com]

It's accelerating to the point that we can experience in-group exclusivity, consumer anticipation, excitement, disappointment, cynical rejection, nostalgia, ironic revival, and a return to in-group exclusivity all at the same time now.

[sumopanda.livejournal.com]

Hahahaha!! This was a great entry! Seeing as i'm in Japan i'll probably never actually get the chance to see Snakes on a Plane unless it somehow makes it here. As people are so fond of quoting from the movie, I have indeed put a barrier between myself and the snakes. It's called the ocean, and the only copies of it i'll see floating around here will most likely be bootlegs and newly arrived Snakes on a Plane fanbois!

Okay, that I buy.

[substitute.livejournal.com]

I'll try anything with a glorious, liquor-drenched sense of detachment!

[ranai.livejournal.com]

Oh! Hey! Who's the artist responsible for your icon?

[gordonzola.livejournal.com]

I agree with your viral marketing points but still... If I see it, it won't be ironically. I will enjoy it the same way I enjoyed "Rock N Roll High School"

[autodidactic.livejournal.com]

Drat! I've failed to transcend the Machine again!

Guess I'll be out in the doghouse with my Froot Loops.

[fimmtiu.livejournal.com]

Hate to be the lone voice of dissent here, but I don't see why it's a bad thing to find this movie, and the phenomena surrounding it, funny. Sure, of course there are people getting rich off it somewhere out there. It's a Hollywood movie; what else could one possibly expect? That has no bearing on whether or not it's an enjoyable meme for those participating.

Honestly, I think you're phrasing this in awfully dire terms; it's a pretty light-hearted thing without a lot of significance.

Respectfully, &c.
fimmtiu

This is my precise sentiment

[eyeteeth.livejournal.com]

as a result I am getting sex reassignment so I can gay-marry you soonest

[nebris.livejournal.com]

The point is somewhere to be found in NBC devoting 15 times more airtime to the bogus Ramsey 'killer' than the NSA decision.

~M~

[fimmtiu.livejournal.com]

The point is somewhere to be found in this complete non sequitur! Gibbous spaetzle jiggles sprightly!

[mendel.livejournal.com]

Snakes on a Plane wins for breadth of confusing indie cool with movie fanboyism, but nothing beats the depth of the sneaker fans who demanded Adidas release -- and then hand-modified -- sneakers that were just like Zissou's in A Life Aquatic. This person gets it right though.

[ronebofh.livejournal.com]

Man, and i thought i was pissy (http://ronebofh.livejournal.com/430304.html).

[cataptromancer.livejournal.com]

Such venom.

[besskeloid.livejournal.com]

Goat On A Pole cacks all over it. From 50,000 feet.

I saw it

[petdance.livejournal.com]

I saw it on Friday. I enjoyed it for what it is. I am not ashamed.