marketing is hard

[substitute]

Via my spam inbox this morning: You'd think the Supercuts people would have noticed they were kicking off their FAILURE TO LAUNCH INTERNET SWEEPSTAKES promotion at the 20th anniversary of the Challenger explosion. You'd think!

Comments

[fengi.livejournal.com]

I'm sorry, but nothing says, "only women will find this movie amusing" than a title with "failure" and "launch" plus McCounaughey's body positioned so the falling bird of the logo is in a strategically unfortunate position, and no amount of NASCAR cross promo with get men past the first floppy dick impression. And I say this as a sensitive dude who watches romantic comedies.