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Last year we were the first company to offer cubic zirconia-encrusted wheels for $250,000,” said Cynthia White, Asanti’s sales manager. She stood protectively by the glass-encased wheel on display at the SEMA show while a continuous stream of industry observers snapped photos and marveled at the glittery 1,100-carat creation handset by jeweler IceLink. “This year, no other company offers real diamonds in their wheels, except us..."