The American Fuck Yeah Association

[substitute]

Driving down Westcliff Avenue last night I was obstructed by a big RV that was drifting in and out of lanes. The damned thing was so wide it could barely fit in one lane and was bumbling about dangerously. I passed the monster with a wide berth, tapping my horn and thinking "probably some drunk who lives in his RV." Then I noticed it was painted all over with ads, logos, and signs. Racing team? Soft drink promotion? What the...



Yes, there is such a thing as the American Tailgate Association.

The American Tailgaters Association (ATA) was founded for several reasons. The "sport" of tailgating has become a national phenomenon as a recreational activity, yet there has never been a venue for tailgaters to come together in a single place.until now!

The ATA will allow tailgaters all across our great nation to meet in forums, discuss the best tailgating places, talk about their favorite teams or sports, find discount merchandise, post pictures, and generally be the one stop tailgaters "community".

[...]

Our desire is to promote ATA membership and our corporate partners and we believe by offering an entertaining, interactive, cost-effective and ever-expanding experience, our membership will in turn promote organizational allegiance, brand loyalty and name recognition for our corporate partners and ourselves.

An outstanding characteristic of my country is our inability to have fun without creating an association with bylaws, getting corporate sponsors, copyrighting and trademarking it, having an annual competition, and finally and inevitably adopting a mission and vision statement. See: Little League, car stereo enthusiasts, etc.

Comments

[namja.livejournal.com]

Now that an association has been formed, Nike will be along shortly with some fly "Nike Tailgating" kicks. I remember about three years ago I was talking to a guy doing the score for a documentary on competitive gaming ala "Quake 3" and he said Nike was interested at the time in promoting FPS games as a sport, and releasing a line of shoes thusly.