Fast Casual! Fastaurant! Slurm de luxe! Jacques en boite!

[substitute]

feedle alerts me to the existence of the JBX Grill, the attempt by Jack in the Box to enter the "upscale fast casual" world where people will spend $12.95 for 50 cents worth of Extrude-A-Fude™.

Not sure whether this is brilliant, or soon to be a hilarious failure like the Mac Tonight Supper Club.

Probably the former, since 99 44/100% of restaurants now serve whatever Sysco brings in the truck whether they charge ten or a hundred dollars for the experience.

But they have a fireplace!

Comments

Re: oh the shark he

[sachmet.livejournal.com]

Also they tried an actual diner, too, but sadly, they're gone now.

McDonald's Meatloaf had such a ring to it, too. I never went there, though.

Re: oh the shark he

[substitute.livejournal.com]

Ahh, the "diner". I noticed that 25 years after "50s diner retro chic", Dennys decided they were a diner too, thus closing some kind of awful patty melt-based circle.