Fast Casual! Fastaurant! Slurm de luxe! Jacques en boite!

[substitute]

feedle alerts me to the existence of the JBX Grill, the attempt by Jack in the Box to enter the "upscale fast casual" world where people will spend $12.95 for 50 cents worth of Extrude-A-Fude™.

Not sure whether this is brilliant, or soon to be a hilarious failure like the Mac Tonight Supper Club.

Probably the former, since 99 44/100% of restaurants now serve whatever Sysco brings in the truck whether they charge ten or a hundred dollars for the experience.

But they have a fireplace!

Comments

[sachmet.livejournal.com]

cf. DQ Grill & Chill

[substitute.livejournal.com]

Apparently the fireplace is the thing that seals it and makes people pay that $12.