substitute: (leisure)
[personal profile] substitute
This is the first Sunday in weeks that I haven't encountered some fraudulent multilevel marketing (pyramid scheme) operator working a mark at Diedrich's Coffee, my usual hangout. Maybe there's a convention.

Just about always the table next to me on the patio is occupied by one of these scenes. After a few minutes of reading I'm drawn into eavesdropping by key phrases ("new technology", "growth potential", "own business") and I sit back, sip my beverage, and drift into their world.

Some examples:
  • Aging, tanned guy with comb-forward hair, sunglasses, Texas accent talking about diet and hair restoral technologies with hapless eager couple. He keeps talking about things like "this technology protrudes into the hypodermis" and the $10 billion market for something or other. He has lots of binders with him. He keeps talking about the people involved, including "Lars" who is a star in this world. "You can't lose with Lars." They seem happy about it all.
  • Wide eyed unhappy 20something gay guy trying to get another somewhat less wide eyed guy to go for a scheme that isn't apparent just from eavesdropping. He's using the SPIN technique to sell the guy, but goes from Situation to Problem and can't seem to go further, sliding back to the S part. This goes on for roughly two hours as my friend Pretty Boy Dave and I sit nearby. The experiment is a failure and they both leave.
  • Large comfortable woman with lots of binders tries to convince another large woman that Primerica is the way to go. Lots of braying about how "AS SINGLE MOTHERS WE NEED TO PROVIDE!" and heavy emphasis on work-at-home success. Papers are exchanged and a long discussion of how much money a person could be known to make at this type of situation! ensues.


Rule: do not ever do business with anyone who has no office and wants to meet you at a coffee house.

SPIN technique

Date: 2002-08-19 10:00 am (UTC)
From: [identity profile] effluvia.livejournal.com
My only experience with mulit-level marketing occured when I was about 18 or so. My two best friends and I were hanging out at some new friends' house, smoking pot and talking. The mew friends kept referring to some great videotape they were going to play and how it had changed their lives.

FInally the tape in question was played and it was some Tony Robbins-type guy on a stage hocking organic, non-toxic elixers and whatnot. Then our new 'friends' started pushing the products that they just happened to keep at the house.

I ran away like a frightened rabbit, but one of my friends was ensnared and wouldn't leave! Eek!
From: [identity profile] substitute.livejournal.com
http://www.huthwaite.com/

Situation, Problem, Implication, Need/Payoff. Otherwise known as TURN THEIR PAIN INTO CASH

Re: SPIN technique

Date: 2002-08-19 10:40 am (UTC)
From: [identity profile] flipzagging.livejournal.com
> mulit-level marketing

hee! mullet-level marketing!

Re: SPIN technique

Date: 2002-08-19 11:07 am (UTC)
From: [identity profile] effluvia.livejournal.com
Haw! A typo, I assure you.

Profile

substitute: (Default)
substitute

May 2009

S M T W T F S
      1 2
3 456 78 9
10111213141516
17181920212223
24252627282930
31      

Most Popular Tags

Style Credit

Expand Cut Tags

No cut tags