We are all a rickroll now

[substitute]

Blog software that includes the headline in the url ruins things. I don't know why, but if I show someone a link and it has the dumb headline in there, it somehow spoilers the story even when it's not a story one would expect to be spoiled.

Am I crazy, or is the whole-story-in-url just a bad thing? Especially with photos.

Comments

Damn you, Jakob Nielsen

[stoatmaster9000.livejournal.com]

It's all Jakob and SEO, now. His emphasis on using 'microcontent' to push the inverted-pyramid style to anything in an html H tag, and to the url itself, is part of the issue, I think. It's great for skimming CNN, good for eliminating the 'mystery meat' quality that a lot of posting can take on, but it's murder on stuff where the punch line or the payoff lies in any kind of surprise...