Further dairy adventures

[substitute]

I went to my local Ralphs "Fresh Fare" supermarket. I got some staple foods, the usual stuff. And wandering back to the register I passed the display for the Boar's Head deli stuff. Boar's Head mostly makes overpriced lunchmeat, which is fine as far as that goes. Now they've branched out into highfalutin cheese. I like cheese. They had a number of things that looked good, including Double Gloucester which is one of my favorite cheeses. Imported from England and everything. Yay, I said!

I took it home and opened it up. As far as I could tell it was the blandest, mildest California "cheddar" or Colby or Longhorn. Totally flavorless, waxy rubbery texture. Not Double Gloucester at all. It was, in fact, cheese fraud.

Boycott Boar's Head!

(This is a cheese shop, is it not?)

Comments

[kennfusion.livejournal.com]

Boar's Head is an interesting company. About 2 years ago industry experts IDDBA (International Dairy, Deli and Bakery Association) were saying that private label deli was very much on the rise, because consumers percieved it to be better quality then comparable brand products, and safer than generic, over the counter products in the deli. This led to a huge rise for Boar's Head nationally. And as you noted, there is nothing special about Boar's Head. In fact, most of their products are considered inferior to the big branded products.

(sorry, deli research is probably the main part of my job...I rarely get an opportunity to talk about it...so here I pounce)

[gordonzola.livejournal.com]

you don't know how much I appreciate this comment. I thought I was the only one who grocery-geeked in this way. I'm pretty cheese-specific myself, but I love industry trend/gossip info.

As for Boar's Head Double Gloucester, what were you thinking?

tempted

[substitute.livejournal.com]

My lust for cheese clouded my judgment. But wow. That was FRAUD.