Michael Pollan calls their prose "supermarket pastoral"

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From a nameless source, Whole Foods Market's list of key words and phrases to use during an interview:

Above and beyond
Best practices
Brighter future for farm animals
Championing
Company with a conscience
Compassion
Comfort, physical safety and health
Core values
Educate
Excellence
Follow our lead
Giving our shoppers choices
Global
Going the extra mile
Happy animals
Highest standard
Homework for our shoppers
Humane treatment
Innovator
Inspire
Library of best practices
Looking out for shoppers
Knowledge-sharing
Marks 25 years as an innovator leader
Methodology
Mission-driven
Natural environments, behaviors, needs
Open spaces
Passion
Peace of mind
Pioneering
Raising the bar
Relating with animals
Remaining true to our mission and core values
Repository for knowledge
Responsible tenant of our planet
Role model in industry
Sharing
Strictest standards in industry
Supersede
Top priority
Well-being
World wide initiative