SIGN MY GUESTBOOK
May. 14th, 2003 01:36 am![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
substituteTonight at work I was watching the NBA finals and saw their scrolling marquee invite viewers to visit the NBA's Official Weblog.
Two ghastly companies whose websites I visited last week had Company Weblogs.
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marm0t has been invited to a Business Blogging Conference.
O'Reilly has gone kookoo for cocoapuffs over "blogging" and is issuing a "Blogging Hacks" book.
People are going into the business of being Blogging Consultants and Blogging Trainers.
A few unpleasant inevitables can now be said to have occurred, namely:
Grumpy McBitterpants, over and out :-)
Two ghastly companies whose websites I visited last week had Company Weblogs.
marm0t has been invited to a Business Blogging Conference. O'Reilly has gone kookoo for cocoapuffs over "blogging" and is issuing a "Blogging Hacks" book.
People are going into the business of being Blogging Consultants and Blogging Trainers.
A few unpleasant inevitables can now be said to have occurred, namely:
- Blogging as self-promotion has now become blogging as corporate promotion
- The usual idiotic blatherati have grabbed on to "blogging" as a reason to go to parties and be cool, and because they're hooked up, it's being promoted as a business venture to generate more parties.
- The result will be that this engaging and amusing hobby will now become a wasteland of pathetic astroturf instead of a wasteland of juvenile yawping with occasional dots of entertaining intelligence.
Grumpy McBitterpants, over and out :-)
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(no subject)
Date: 2003-05-14 10:18 am (UTC)I'm not sure a corporate blog makes sense. Isn't that just a newsfeed? The conslutants get to gussy up the term a bit by calling it a blog, and maybe we all have a second look at marketing in the new era of RSS aggregators, but that's about it. In-house blogs might be useful but would probably wither away in most corporate cultures, they can't handle a widely-available record of what people were really thinking.
Just had a thought though... what if megacorps and institutions embrace the web diarist's informality and accessibility? Think Ari Fleischer replaced by a kittyblogging camwhore.