quack

[substitute]

A discussion the other night about movie taglines reminded me of my favorite one. The film Howard the Duck was a terrible failure, one of the great failures of movie history as I understand it. However, the ads were great. There was the duck on the poster, poking his head through something and looking freaked, and the tagline was "Trapped in a world he never made."

Which was enough of an in-joke that I'm sure they didn't care at that point who didn't get it; the movie was already tanked.

Who remembers why they used that? And can quote the source? Hm? ;)

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[frobisher.livejournal.com]

Also, for what it's worth, it's the refrain of the song "Trapped" by Utopia, leading off their 1973 album Oops! Wrong Planet. I've always been fond of the opening verse:

Brother John saw visions of God
So they put him in chains
For acting too odd
As the crowd shouted, "Off with his head"
The priest said, "Have mercy
Let's burn him instead"