substitute: (ratfink)
substitute ([personal profile] substitute) wrote2007-07-23 12:38 pm

Nas CAR

The headline NASCAR looking to expand into the hip-hop lifestyle should be enough, but the press release itself takes it all the way. Pullquotes of note below:
  • As for the messages and products in development specifically, Earnhardt said they will be dope because adidas "always keeps it clean."

  • During the recent race weekend in Chicago, rapper and Chi-Town native Twista rolled to the club in a Red Bull painted NASCAR street ride to promote his new album Adrenaline Rush Oh-Seven which touts a NASCAR tie-in.

  • Over the years, the sport's crossover into the urban demographic has been hit and miss, but today one could say it's "On and Poppin'."

  • Team Red Bull driver Brian Vickers, who has made appearances on MTV's TRL, tried to do his thang with Bow Wow and throw up a paint scheme to promote the rapper's music, however, nothing panned out but the two are said to be buds and Bow Wow has since been to a few NASCAR races.
It's fresh and dope that they've discovered the 1985-era Run DMC Adidas phenomenon.

I hope they work their way forward to NWA soon!

[identity profile] vanmojo.livejournal.com 2007-07-23 09:52 pm (UTC)(link)
Okay.... now you've got my interest...

I would watch that... better than rusty-spoon-day at the Coliseum...

mojo sends

My name is Frankenstein. National hero.

[identity profile] substitute.livejournal.com 2007-07-23 10:01 pm (UTC)(link)

Re: My name is Frankenstein. National hero.

[identity profile] nosrialleon.livejournal.com 2007-07-24 03:39 am (UTC)(link)
Again we see the 70's have shown us the way!

Re: My name is Frankenstein. National hero.

[identity profile] vanmojo.livejournal.com 2007-07-24 05:06 pm (UTC)(link)
Yes!!!

mojo sends