It's CHAZ! (consumer whore)

[substitute]

I was looking for a cheap pocket watch because my old one died, and bemoaning that there weren't any decent ones that didn't have Ye Olde Railroade engraving or some kind of paramilitary slogan. I went to Fossil's site and was poking around because they've done some okay ones in the past, and rumplestimpskin was looking too and found this awesome robot keychain watch!

Closeup below