substitute: (Default)
substitute ([personal profile] substitute) wrote2003-11-12 09:20 am

In Soviet Russia, bank borrow from you!

While browsing the Trojan Games site (not safe for work) I saw an ad for a Romanian bank:



I know things are kind of primitive there, but is Andy Kaufman writing their ads?

[identity profile] so-gracefully.livejournal.com 2003-11-12 09:36 am (UTC)(link)
now i am going to start a clothing line with a tagline that goes, "wear clothes and you won't be naked."

[identity profile] so-gracefully.livejournal.com 2003-11-12 10:04 am (UTC)(link)
hahah, thanks!
that's funny--on a messageboard somewhere in internetland, i use the picture of girl from the "are 80s" strip.

A Close Reading

[identity profile] rpkrajewski.livejournal.com 2003-11-12 09:41 am (UTC)(link)
Either
  • As you say, it's a novel (and therefore marketable) concept to keep one's money in a bank. or...
  • It's just the next level up in hyper-deadpan/ironic advertising copy, i.e., telling you something this obvious is just a big joke that the advertiser and the audience are both on in. You'll be laughing all the way to the bank ! HAW ! HAW !

[identity profile] circumambulate.livejournal.com 2003-11-12 09:57 am (UTC)(link)
Banks, in most other countries, are not insured, and therefore if they go under, which they regularly do, your money goes with them, so a great many people simply don't use them.

There was actually a very similar situation/campaign, in the US, in the 30's and 40's following the depression, and formation of the FDIC.

[identity profile] circumambulate.livejournal.com 2003-11-12 10:06 am (UTC)(link)
wow, that was quite a run-on sentence, wasn't it. :)

[identity profile] substitute.livejournal.com 2003-11-12 10:09 am (UTC)(link)
Sure, and it's even worse in the eastern bloc, where banks are basically run by criminals who take the money and run. The ad just hit my absurdist bone.

[identity profile] circumambulate.livejournal.com 2003-11-12 10:16 am (UTC)(link)
Yeah, Romania's a weird country. I have a relative there, and she says that it's really going down-hill fast - about to collapse, really. It's going to be an ugly few years, in the Eastern Bloc.