substitute: (bob)
substitute ([personal profile] substitute) wrote2006-06-01 03:19 pm

Marketing IV: via [profile] threepunchstuff

The "Hispanic" market is different. Radio and TV are a lot more raw, maybe for cultural reasons and certainly because the FCC isn't listening to much. And advertising crosses lines that wouldn't be crossed in whitey ads:

boom

[identity profile] goldfischegirl.livejournal.com 2006-06-01 10:23 pm (UTC)(link)
yeah man, when i was in spain people told the most blatantly racist jokes, abd EVERYONE laughed. it was pretty awful.

[identity profile] threepunchstuff.livejournal.com 2006-06-01 10:44 pm (UTC)(link)
The Asian market is similar. A Chinese friend once showed me a tube of "Darkie Toothpaste," with its Al Jolson-like mascot.

One of my professors used the term "racial triangulation" to describe this phenomenon.

[identity profile] lil-om.livejournal.com 2006-06-01 10:52 pm (UTC)(link)
thats pretty rad.

[identity profile] kineticfactory.livejournal.com 2006-06-01 11:44 pm (UTC)(link)
You might want to send this in to VICE. They do a page on inappropriate products from all over the world.

[identity profile] pilarcruz.livejournal.com 2006-06-01 11:49 pm (UTC)(link)
When I was going to school at Yonsei (in Kolea, 2002), there was this ad on TV showing some cartoon terrorists flying a plane into a building, but then superman comes and throws a copy of the Joong Ang Ilbo (a newspaper) over the cockpit window and saves the day.

My students in Korea sometimes wanted to name themselves "Terrorbomb."

[identity profile] nebris.livejournal.com 2006-06-01 11:50 pm (UTC)(link)
Forward that to Aljazeera. lol

~M~

[identity profile] amorpoeta.livejournal.com 2006-06-02 04:47 am (UTC)(link)
Had to look up what Quipe was. It's basically a stuffed matza ball from Argentina.